Insights - Generosity
FALLONTHROPY
- Fallonthropy was born out of an effort to reboot pro bono to better align with the Fallon of today while continuing to live our modern branding philosophy, Generosity. The program represents a complete shift in how an advertising agency would typically look at pro bono: From: Giving creative product away for … Continue reading
Fallon’s Chief Communications Officer John King takes brand generosity to band generosity
While the economy shows signs of a pick up, it’s still tough out there – and still the time for brands to build ideas that will leave something behind for their consumers . For John King, Chief Communications Officer at Fallon, brand generosity comes to life as ‘band generosity’ – using creativity … Continue reading
Children's Defense Fund recognizes Pat Fallon's Hall of Fame achievement
Check out the story on the CDF website, recognizing the great work our partnership has produced over the past 24 years to improve the lives of children. Also in the article are videos of the spots and images of print ads for the various campaigns we’ve completed. Here is a link to … Continue reading
Real Life Account Planning
We like strategy and we like to write briefs. We like to look at ads and decide when strategy is bad or good, but how often do we make a real difference? Here is a guy who made a difference with account planning. Instead of writing a brief he took his observations … Continue reading
Generosity Pays Off For iPhone Game Developer
When the iPhone game ‘Whack’em All’ was hacked, the developer engaged the game’s hacker instead of taking an aggressive stance. The dialogue had a surprising effect. Sales increased 100%, pirates donated money and the game is now available free of charge. Here is a link to the article: http://torrentfreak.com/how-piracy-can-boost-iphone-app-sales-090125/ And here is … Continue reading
Branded Generosity
John King, Director of Innovation at Fallon, recently wrote this piece on Generosity. It appeared in Contagious Magazine. Below is the story. To view, click each image. This article was contributed by John King, Fallon’s Director of Innovation, to Contagious Magazine – a leading global authority in branding, design, technology and popular … Continue reading
Fallon Brainfood: The Mobile 10
On November 6, 2008 Fallon Strategic Planner Aki Spicer and Senior Producer Marty Wetherall conducted a one hour live presentation about mobile media, using mobile media (such as UStream and Qik)! Presentation slides via Slideshare Fallon Brainfood: The Mobile 10 View SlideShare document or Upload your own. (tags: akispicer fallon) Full presentation … Continue reading
Generosity: Modern Branding is Learning To Give Instead of Take
Generosity is the recipe of modern branding. It’s about providing value to the audience: entertainment value, social value, and brand value. Generosity Fallon Kc View SlideShare presentation or Upload your own. (tags: aki spicer) Here’s a presentation I made a few weeks ago at Barkley’s Creativity Symposium in Kansas City underscoring the … Continue reading
Oasis Takes Upcoming Album to Streets (of NYC)
Oasis taught street musicians throughout NYC to play their unreleased songs. Flickr group links, fans are encouraged to submit their photos here
Free Hugs
//POWERFUL (SIMPLE) IDEA//GENEROUS ADDED VALUE TO PEOPLE’S LIVES//MASS INTERACTION//SOCIAL WEB AMPLIFIED THE IDEA …Imagine if your Brand had done this?