Insights
Aki Spicer shares insights on technology and consumers
Aki Spicer, Director of Digital Strategy at Fallon Worldwide, is featured on Think Voices By Google, where he talks about the fast pace of change with technology today, and how consumers are adapting to it faster than advertisers. This was part of the Google Think Auto Event conducted recently. Here’s some … Continue reading
Brainfood: Google+, Building a Better Sharing Machine
Fallon’s Director of Innovation Marty Wetherall led a Fallon Brainfood session recently that explored the opportunity for brands on Google+. His session outlined what Google+ is (other than the fastest growing site in history), why Google made it (the real inside sports stuff), why we should care (I mean, do we really … Continue reading
BrandTube: Messages to Governor Dayton
After lawmakers failed to reach an agreement on the budget, the Minnesota state government was forced to shut down for 20 days—the second time in six years. Thousands of people were left jobless and even more were confused. The BrandTube team took to the streets of the Twin Cities to scope out … Continue reading
Brainfood: Coupons 2.0 – How Shoppers Leverage the Network to Beat Retailers At Their Own Game
Coupons are on an upswing, driven largely by the internet, mobile, and the recession. But Coupons 2.0 are more than just the lure of “easy freebies.” Coupons 2.0 are also about the enormous social access that the Internet and devices have unlocked for users, as well as the coupling with people’s innate … Continue reading
BrandTube: Wine appeals to a new generation as a social drink
For thousands of years, wine and food have been a formal pair. The traditional Beaujolais was shared over Thanksgiving dinner, the bold Cabernet was perfect to accompany steaks off the grill, the celebratory bubbly served as a fixture of the most romantic anniversary meal—all formulaic social occasions that fit a standard, characteristic … Continue reading
Fallon Startup Challenge
A few weeks ago, Fallon conducted an interesting experiment. It began with a Brainfood presentation by Director of Innovation Marty Wetherall entitled “Startup and Never Stop: How the Startup Mentality is Changing Everything (Especially Advertising)”. The presentation concluded with a call for startup ideas to participate in the first ever Fallon Startup Challenge. … Continue reading
Brainfood: “How to Get a Hollywood Deal”
Martin Kihn, Fallon’s Director of Strategic Analysis, set aside his quant skills recently and talked to the agency about his other career as a successful author. His memoir “Bad Dog (A Love Story)” was released in April by Pantheon Books at the same time as his first book, a satirical memoir called … Continue reading
FALLONTHROPY
- Fallonthropy was born out of an effort to reboot pro bono to better align with the Fallon of today while continuing to live our modern branding philosophy, Generosity. The program represents a complete shift in how an advertising agency would typically look at pro bono: From: Giving creative product away for … Continue reading
Brainfood reveals “How Customer Service Will Save Luxury”
This latest Fallon Brainfood presentation considers the sobering realities that shifting consumer attitudes, a tight economy, and the massification of luxury are forcing upon today’s luxury brand leaders to up their game, and forge new ways to attract, connect, and retain customers. Fallon planners Savanah Brihn and Jeanine Lilke explore how affluent … Continue reading
BrandTube: Controlling the car shopping experience
In March, the Twin Cities Auto Show was at the Minneapolis Convention Center just down the street from our Fallon office, so the BrandTube team decided to take the opportunity to talk with car consumers. We’d been reviewing the global study by Capgemini, Cars Online 2010/2011: Listening to the Consumer Voice, in … Continue reading