White Rabbit Case
Outsmart, don’t outspend. This Fallon philosophy comes to life in the White Rabbit campaign to launch the Syfy Channel’s Alice. Inspired by the Syfy brand promise of “Imagine Greater,” the highly integrated campaign takes viewers down a multimedia Rabbit Hole driven by digital, social, outdoor and experiential media. By ensuring that each element fed into the next, the program and network reach beyond expectations for ratings, new viewers and digital traffic. Won Bronze Lion at Cannes in the Media category. Also won Best in Show at the Minnesota AdFed’s The Show.