Second Look Detroit
Continuing the effort to help hardworking Americans keep more of what they earn, HR Block took on its largest challenge yet, offering the people of Detroit a free Second Look at their taxes to see if we could find them money others had missed. Turns out we could− and in a very big way. The resulting campaign features stories of the people we met, the lives we touched and the mark we left on this great American city. This award-winning work continues to reinforce that Americans should Never Settle For Less.