Rob remains energized by what attracted him to Fallon 24 years ago—a values-driven agency that demands creative rigor no matter the size of the budget or the form the idea eventually takes. As an unabashed capitalist, Rob helps clients recognize the intrinsic value of creativity. He champions ideas as business levers. His experience has demonstrated many times over that a well-crafted brand platform can galvanize complex organizations, accelerate growth, and shape popular culture.
Today, Rob choreographs platform creativity across Fallon offices, disciplines, and media channels.
Prior to assuming CMO duties, Rob headed Fallon’s Digital and Entertainment practices. He was also instrumental in leading Fallon’s global expansion.
Rob has had the privilege of serving a dozens of blue-chip brands including: Amazon, Anheuser-Busch, Black & Decker, Chrysler, BMW, Coca-Cola, EDS, General Mills, Jim Beam Brands, Kimberly-Clark, Mercury Marine, Nuveen Investments, Nestlé Purina, Porsche, Sony, United Airlines, and Weyerhaeuser.
Rob graduated from the University of Illinois at Champaign with a Bachelor’s Degree in Business Management. Away from work, Rob tries to keep pace with the athletic endeavors of his three sons, unwise as that may be.