Michael joined Fallon in January 2011 as Chief Strategy Officer. As a member of the Executive Leadership Team, he manages our integrated strategy group with a simple belief: the bravest thing a strategist can do is hunt down the truth; then shoot it, skin it, and cook it up beautifully.
Michael has worked at agencies in New York and London, from Mad Dogs & Englishmen to JWT and, most recently, Euro RSCG. Over the years, Michael’s had the privilege of selling tea in China and dirt in Britain and working with a wonderfully diverse group of clients, including The Economist, Kraft, Heineken, Howard Stern, Charles Schwab, Lipton, Qwest, Jaguar, and Dos Equis.
For his work with these brands, Michael has won Effies, David Ogilvy Research Awards, and has been recognized with more APG Awards than any other strategist in the industry. He has also helped create communications that have garnered One Show Pencils and Cannes Gold Lions.
In addition to mentoring young planners and teaching at The Miami Ad School, Michael authored a provocative marketing article for the Harvard Business Review in October 2006 entitled, “Embrace the Dark Side.”
Before all this, Michael had stints as a stand-up comic and a Congressional Aide—all that after receiving an Honors Degree from Vassar College in Victorian Studies. It’s hard to say which of those adventures has been the best preparation for the world of advertising.
These days, Michael has his hands full with three awesome young sons (and a desperate ambition to be the world’s best middle-aged tennis player). He and his wife Joanna, though native East Coasters, feel like they’ve found a home in Minneapolis.