About Us
Books
Juicing the Orange
Creativity is something every organization boasts it has—but few know how to use. Juicing the Orange (Harvard Business School Press, July 2006) offers a disciplined approach to delivering measurable results. In this book, Pat Fallon and Fred Senn provide in-depth examples that delve into the true creative process—the stumbling blocks, the rigorous research, and the eureka moments—necessary for achieving results. Sharing both successes and failures, the authors tell how they've applied creative leverage to marketing and branding problems for their clients, including Citi, TIME, BMW, The Islands of the Bahamas, and United Airlines.
The Work: 25 Years of Fallon
In this coffee-table book, you’ll see the work of one of the most award-winning agencies in the world for blue-chip clients past and present: TIME, BMW, Porsche, Citibank, Timex, and Nikon, clients ranging from the world’s largest bank to the Episcopal Church, from The Wall Street Journal to Rolling Stone, and from Hush Puppies to United Airlines. This book celebrates 25 years of creativity that has helped drive results—the results of 25 years of believing in the amazing power of a simple, big idea.