About Us

When he was a little fella, Darren Spiller knew what he wanted to do. He wanted to work in advertising. He guesses his decision was probably due to all the TV he consumed—or to “Darrin/Durwood/Dagwood, that funny-looking advertising chap on reruns of Bewitched.”

Years later, he found himself in the role of regional executive creative director for Publicis Mojo, Australia, and a member of the Publicis Global Creative Board. Darren has been blessed to be involved in the creation of highly awarded world-class campaigns for such clients as Nike, Tourism Victoria, Nestlé, Toyota, Hertz and McDonald’s, to name a few.

In this latest episode of his career, as CCO of Fallon, Darren gets to lead on global projects that enable him to take Fallon’s style of creative to the world, to create work built on the beliefs that the best ideas come from a well-mined truth and that reality is stranger than fiction. A style of work built from opening out, not closing down.

By his own admission, Darren is a populist. He believes that if you can get people to like the way you’re communicating (even if the message is unwelcome), you have a higher chance of success.

“If the sitcom Darrin had learned some of these valuable insights,” says Fallon’s Darren, “Bewitched might have gone on to greater heights, and Darrin’s mother-in-law might have learned to cut him a little slack.”

But Darren Spiller says he has a lot to thank his mother-in-law for “including an amazing wife and five children who have utterly cast their spell on me.”

He continues, “I would love to tell Darrin from Bewitched that yes, there is still magic in what we do and that the job is a little tougher than he let on. But all in all, it’s more fun and a whole lot more rewarding than a sitcom could ever convey.”