How do you jolt a 110-year old brand back into relevance in the luxury auto market? You get a 28-year old woman to lead the strategy behind it. Pretty straightforward, especially for our own Veda Partalo. She and the Cadillac team took the approach of returning Cadillac back to its original standing, and then developing a campaign of substance.  It’s worked to a tune of a 36% increase in sales since Fallon started working with the brand. Read more of the story here: Fast Company article