Here’s our latest big stage work for Cadillac, airing on the biggest stage of all, Super Bowl XLVI, on Sunday February 5. Cadillac offered a preview of it today; here’s your chance to see it.
The spot, titled “Green Hell,” shows the new ATS racing around Germany’s famous Green Hell track, which pushes both the car and driver to their limits.
Denis Budniewski, General Manager of the Cadillac account, describes the work this way: “Instead of puppies, talking babies or sharp-toothed pale folks around a campfire, Cadillac is using the world’s largest one-day media event—a day dedicated to competition at the highest levels—to seriously declare their intention to build a new compact luxury sport sedan to take on the BMW 3 Series—and win.”
Keep your eyes open for it near the end of the 4th quarter of the game.