Minneapolis, MN – May 25, 2012 – Fallon Minneapolis had a great night at the North American Effie Awards this Wednesday, taking home three prizes from the annual awards ceremony in New York. The agency won both Gold and Silver Effies for their work with H&R Block, as well as Silver honors for their campaign for The Cosmopolitan of Las Vegas.

Fallon’s Never Settle for Less campaign for H&R Block received two Effies for its impact on the tax preparation market. The campaign, which this year focused on the city of Detroit, received a Silver award in the Financial Products & Services Section. Never Settle for Less also received a Gold Effie in the Renaissance Category, which honors brands that have overcome adversity and regained success in their industry.

Fallon’s provocative Just the Right Amount of Wrong campaign for The Cosmopolitan of Las Vegas also took home a Silver award. That Silver was received for effectiveness in the Travel/Tourism/Destination Category.

“We are proud to work with such fantastically brave brands as H&R Block and The Cosmopolitan of Las Vegas,” said Mike Buchner, CEO of Fallon Minneapolis. “It just goes to show that creativity and effectiveness aren’t mutually exclusive. We look forward to continuing our partnerships and creating more brave work for both of them in the future.”

About Fallon
Fallon Minneapolis is a division of Fallon Worldwide, a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis’ clients include: Cadillac, H&R Block, Travelers Insurance, Starz, Nestlé Purina, Nestlé Beverages, Charter Communications, General Mills, The Cosmopolitan of Las Vegas Hotel, Buffalo Wild Wings, and TheLadders.com. Fallon Worldwide is one of the world’s most critically acclaimed creativity companies, delivering inventive business solutions for some of the world’s leading brands. Additional information can be found at www.fallon.com.